{"id":2981,"date":"2012-12-19T00:47:00","date_gmt":"2012-12-19T00:47:00","guid":{"rendered":"http:\/\/riguy.azurewebsites.net\/?p=2981"},"modified":"2014-12-19T01:56:35","modified_gmt":"2014-12-19T01:56:35","slug":"bing-takes-on-google-ads","status":"publish","type":"post","link":"https:\/\/riguy.com\/?p=2981","title":{"rendered":"Bing Takes on Google Ads"},"content":{"rendered":"<p>Maybe I should not be posting this on a GOOGLE Blog, but hell, it sure is interesting! Microsoft is using the term, &#8220;Scroogled&#8221; in order to compete with the mighty Google ad network. <\/p>\n<p><em>&#8220;In the beginning, Google preached, &#8220;<\/em><a href=\"http:\/\/investor.google.com\/corporate\/2004\/ipo-founders-letter.html\" target=\"_blank\"><b><em>Don&#8217;t be evil<\/em><\/b><\/a><em>&#8220;\u2014but that changed on May 31, 2012. That&#8217;s when Google Shopping announced a new initiative. Simply put, all of their shopping results are now <\/em><a href=\"http:\/\/googlecommerce.blogspot.com\/2012\/05\/building-better-shopping-experience.html\" target=\"_blank\"><b><em>paid ads<\/em><\/b><\/a><em>.<\/em><br \/><em>In their under-the-radar announcement, Google admits they&#8217;ve now built &#8220;a purely commercial model&#8221; that delivers listings ranked by &#8220;bid price.&#8221; Google Shopping is nothing more than a list of targeted ads that unsuspecting customers assume are search results. They call these &#8220;Product Listing Ads&#8221; a &#8220;truly great search.&#8221; <\/em><br \/><em>We say that when you limit choices and rank them by payment, consumers get Scroogled. For an honest search result, try Bing. <\/em><br \/><b><em>Don&#8217;t get Scroogled this holiday season. <\/em><a href=\"http:\/\/www.scroogled.com\/?PUBL=7C028479-1B60-443D-B27B-E397F5F3AC4F&amp;FORM=MSCROO&amp;crea=STND_MSCROO_FY13Q2_ShoppingNew_300x600_IFR#second\"><em>Watch the video <img decoding=\"async\" align=\"absmiddle\" alt=\"Vent\" border=\"0\" class=\"watchArrow\" src=\"http:\/\/www.scroogled.com\/images\/ventArrow.png\" \/><\/em><\/a><\/b><\/p>\n<div>\n<div><em>Warn your friends now<\/em><\/div>\n<\/div>\n<div><a href=\"http:\/\/www.bing.com\/?form=MFEHPG&amp;publ=SCROOGLED&amp;crea=TEXT_MFEHPG_Scroogled_Bing__1x1\" target=\"_blank\" title=\"Bing\"><img decoding=\"async\" alt=\"Bing\" src=\"http:\/\/www.scroogled.com\/images\/bing_logo.png\" \/><\/a><\/div>\n<div><a href=\"http:\/\/www.bing.com\/?form=MFEHPG&amp;publ=SCROOGLED&amp;crea=TEXT_MFEHPG_Scroogled_Bing_Button_1X1\" title=\"Try Bing\"><\/a><a href=\"http:\/\/www.bing.com\/set\/homepage?form=MDBBDF&amp;publ=SCROOGLED&amp;crea=TEXT_MDBBDF_Scroogled_Bing_DHP_1X1\" target=\"_blank\" title=\"Make Bing your homepage\"><\/a><\/div>\n<div>\n<div><\/div>\n<\/div>\n<div style=\"height: 932px; left: 0px; margin: 0px; overflow: hidden; padding: 0px; position: absolute; top: 0px; width: 1903px; z-index: -999998;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Maybe I should not be posting this on a GOOGLE Blog, but hell, it sure is interesting! Microsoft is using the term, &#8220;Scroogled&#8221; in order to compete with the mighty Google ad network. &#8220;In the beginning, Google preached, &#8220;Don&#8217;t be evil&#8220;\u2014but that changed on May 31, 2012. That&#8217;s when Google Shopping announced a new initiative. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/riguy.com\/?p=2981\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Bing Takes on Google Ads&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2981","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/riguy.com\/index.php?rest_route=\/wp\/v2\/posts\/2981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riguy.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riguy.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riguy.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/riguy.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2981"}],"version-history":[{"count":0,"href":"https:\/\/riguy.com\/index.php?rest_route=\/wp\/v2\/posts\/2981\/revisions"}],"wp:attachment":[{"href":"https:\/\/riguy.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riguy.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riguy.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}